FORGET EVERYTHING
YOU'VE BEEN TOLD ABOUT MARKETING.
It burns cash.
Let's Decode
Marketing has changed.
Most companies haven't.
The only constant in marketing is that the consumer matters. The rest is variable. For the last decade, companies were told to throw cash at clicks and call it growth. That era is over.
We’re building a new era of marketing where every action drives value. Decode180 resets the playbook—where strategy leads, brand drives demand, and performance amplifies it.
Marketing is a strategic function, not a cost center. We partner with ambitious teams to move smarter, tell sharper stories, and deliver the milestones investors expect.
BRANDS WE'VE WORKED FOR/WITH INCLUDE
WHY NOW
Most Series A–C companies don’t fail because of a weak product. They fail because they misread the market, overspend on acquisition, or underinvest in brand.
It's not a marketing issue. It's a strategic blind spot.
In the rush to scale, growth turns reactive. Marketing splinters into disconnected brand and performance silos, while strategy gets sidelined. The result: wasted cash, weakened efficiency, and diminished long-term value.
That's why Decode180 exists—and why your next move matters.
We unify strategy, brand, and growth under one system from day one. Insight guides investment so your capital compounds.
Companies that strike the right balance early don't just survive—they own the future.
Less Burn—More Return
ABOUT
Strategic Marketing When Growth Matters Most
Scaling a venture-backed business takes more than hustle—it demands a strategic partner who can bridge the gap between boardroom expectations and market execution.
With C-level leadership experience across high-growth startups and global enterprises, Decode180 knows how to stay lean, scale smart, and meet investor expectations.
UNCOVER
PRIORITISE
ACT
Elizabeth Carter, Principal
Elizabeth is a commercially driven C-suite leader who helps companies grow with focus and flexibility. She brings deep expertise in business strategy, marketing, and executive leadership—working hands-on with teams to move swiftly through change and make smart decisions that deliver results.
She’s worked for both fast-moving startups and global brands to sharpen positioning, unlock new revenue, and build lasting brand equity. As CMO of XLMedia, she drove go-to-market strategy and strengthened the company’s market presence to meet investor goals. In previous senior roles at MTV, CNN, Culture Trip, and Viacom, she turned strategy into impact across global markets.
WHAT WE DO
A Strategic Marketing Difference
We combine strategic clarity, creative edge, and operational excellence to maximise investor funding and its impact. Unlike other marketing teams that chase fleeting metrics, we build resilient companies designed for lasting success.
The fastest-growing businesses
excel at three things:
1
Build A Credible Brand Early
2
Execute Growth Efficiently
3
Invest In Strategic Clarity
This blend of brand, growth, and discipline makes every touchpoint count—delivering results today while building equity for tomorrow.
We decode what actually moves your business forward to create competitive advantage, enduring impact, and premium valuation.
How We Do It
Every move advances what matters most:
Revenue Traction, Market Position, Customer Retention, Shareholder Value
We unify brand and growth
into a single system.
We design lean marketing for your development stage,
preserving runway and respecting your realities.
We identify and leverage overlooked accelerators—
partnerships and credibility drivers that unlock new access and demand.
We prioritise the right metrics
ensuring every action drives measurable results.
We manage capital responsibly;
treating spend as an investment, not an expense.
OUR PROCESS
A Framework Designed To Deliver Wins That Matter
1
Strategy That Leads
BUILD FROM CLARITY, NOT GUESSWORK
Driving value starts with discovering real insights. We don’t just draft marketing plans—we design adaptable strategies that grow with you. By fusing strategic clarity with creative firepower, marketing becomes intentional, measurable, and aligned to your most critical business outcomes.
STRATEGIC PRIORITIES
Articulate goals, understand consumers, and distill market forces
Define a marketing vision that aligns investment with objectives
Uncover and activate your biggest growth levers
Fix funnel gaps and calibrate every stage of the customer journey
Brands That Connect
OUTCONNECT, DON'T OUTSPEND
A powerful brand isn’t a luxury; it’s your most underleveraged growth asset. We turn brands into destinations that your customers actively seek out, not just stumble upon. When your brand fuels demand with purpose and resonance, growth becomes faster to win, cheaper to keep, and more sustainable. This is why we shape your brand into a true competitive advantage.
2
BRAND PRIORITIES
Differentiate in a crowded, always-on world
Bring the brand to life through experiences your audience can touch, feel, and share
Create loyalty and retention that paid ads can’t buy
Increase pricing power and valuation
3
Performance With Momentum
CUT THE NOISE, AMPLIFY WHAT WORKS
Execution is where growth truly happens. Many teams burn time chasing the wrong wins, mistaking tactics for traction. Growth isn’t clicks, luck, or hacks—it’s a system with momentum, fueled by the right metrics, precise action, and brand moments that are impossible to ignore.
PERFORMANCE PRIORITES
Prioritise what drives ROI and agree initiative sequencing for impact
Identify the right markets, messages, and channels, then build traction through a precise mix of data, creative, and timing
Launch and optimise initiatives in partnership with your team, building momentum through a feedback loop that sharpens strategy over time
RESULTS YOU CAN BUILD ON
INVESTOR ALIGNMENT
Hit milestones that move valuation
LEAN, HIGH-IMPACT PROGRAMS
Grow without draining runway
MARKETING THAT WORKS HARD
Turn spend into sustainable revenue
INTEGRATED BRAND & PERFORMANCE
Win market share and loyalty
A GROWTH STORY THAT MOTIVATES
Rally your team and investors
OUR CAPABILITIES
Everything You Need,
Nothing You Don't
Each business faces its own challenges. We unify business insight, imagination, and focus to help you solve yours.
Strategy & Foundation
Build the blueprint for capital-efficient growth. Establish your positioning. Plan for scale.
Define marketing vision and go-to-market strategy
Align strategic planning with market fit
Conduct market, category, and consumer research
Design scalable team structures, scope roles, and support recruitment
Align budget planning to your stage and capital strategy
Brand & Storytelling
Turn your brand into a growth multiplier. Craft a narrative that builds trust and commands attention.
Develop or refresh brand strategy tailored to audience and stage
Construct consistent narratives for customers, partners, staff, and investors
Build full-funnel content strategies to drive awareness and action
Design campaigns that activate your superfans
Expand visibility through thought leadership and PR
Growth & Performance
The right message, right metrics, and right results.
Design acquisition and retention strategies
Diagnose and optimise your full marketing funnel
Define KPIs that matter to leadership, staff, investors, and the bottom line
Select and implement the right MarTech to scale efficiently
Revenue & Partnerships
Expand Reach. Drive Demand. Unlock Revenue.
Develop monetization and commercial strategies geared to long-term value
Identify and activate brand partnerships and co-marketing opportunities
Unlock new markets, demand channels, and scalable revenue models
Support M&A strategy, narratives, diligence, and integration
Investors & Leadership
Build confidence in every boardroom—and beyond. Show traction. Prove ROI.
Deliver board-ready dashboards and marketing ROI reporting
Craft investor communications that show momentum and inspire support
Prepare for next-round fundraising and diligence