LET'S DECODE
Stop Chasing Trends
Start Building Value
STRATEGY Ignites Action
BRAND Fuels Traction
PERFORMANCE Scales Momentum
Real Growth Demands BALANCE
Forget everything you’ve been told about marketing for the last decade.
The last decade taught startups to chase clicks and call it growth. We reset the playbook—where strategy leads, brand connects, then performance compounds.
Decode180 empowers ambitious teams to move smarter, story-tell better, and hit the milestones investors expect. Through strategic marketing, we make every dollar work harder.
WHY WE EXIST
Less Burn
—More Return
Marketing shouldn't just spend capital, it should grow it.
The average startup failure rate is 90%. We’re built to help you beat those odds.
Decode180 delivers clarity, creative edge, and operational discipline to investor funding, making every marketing dollar work harder.
We call it Strategic Marketing.
Most Series A–C companies don’t fail because of a weak product. They fail because they misread the market, overspend on acquisition, or underinvest in brand.
In the rush to scale, growth becomes reactive. Marketing splinters into disconnected brand and performance silos and strategy becomes an afterthought. This disconnect doesn't just waste spend—it undermines capital efficiency and long-term value. It’s not a marketing issue; it’s a strategic blind spot.
That’s why Decode180 exists.
We bring strategy, brand, and performance into alignment from day one, so every marketing dollar does more than convert. It compounds.
When capital is tight and expectations are high, your marketing should deliver results now and build equity for what’s next.
We believe companies that strike the right balance early don’t just survive—they own the future.
WHAT WE DO
Not Just Marketing With A Plan,
Marketing With Purpose
WHY WE DO
Not Just Marketing With A Plan,
Marketing With Purpose
Marketing is a strategic function, not a cost center.
Decode180 is a strategic partner that helps investor-backed teams to move smarter, tell sharper stories, and hit the milestones that matter.
While others chase clicks and burn cash, we scale outcomes. To give you every possible competitive advantage, we surface overlooked accelerators like brand and commercial partnerships—powerful drivers of awareness, trust, and access. Our lean strategies are built for capital efficiency, helping extend runway and earn the respect of investors.
We don’t just run campaigns; we decode what truly moves your business forward, driving traction, solidifying credibility, and creating long-term value in lockstep.
Series A-C Startups
& PE Portfolio Companies
Small &
Family-Owned Businesses
Founders & CEOs
OUR DIFFERENCE
Discipline + Brand + Growth = Enterprise Value
The fastest-growing companies
excel at three things:
1
Build A Credible Brand Early
2
Execute Growth Efficiently
3
Invest In Strategic Clarity
EVERY MOVE ADVANCES
WHAT MATTERS MOST
Market Position
Revenue Traction
Valuation Growth
Customer Retention
AT DECODE180
We connect brand and growth from day one
We prioritise the right metrics tied directly to revenue, valuation, and retention
We design marketing to match your stage, not recycle playbooks
We leverage partnerships to strengthen credibility and unlock new demand
We operate with capital discipline because capital is finite
OUR CAPABILITIES
Everything You Need, Nothing You Don't.
Each business has its own unique problems to solve. We unify strategic insight, creative edge, and operational discipline to help you solve yours.
Strategy & Foundation
Build the blueprint for capital-efficient growth. Establish your positioning. Plan for scale.
Define marketing vision and go-to-market strategy
Align strategic planning with market fit
Shape positioning and messaging across audiences
Conduct market, category, and consumer research
Design scalable team structures, scope roles, and support hiring
Align budget planning to your stage and capital strategy
Brand & Storytelling
Turn your brand into a growth multiplier.
Craft a clear narrative that builds trust and commands attention.
Develop or refresh brand strategy tailored to audience and stage
Construct clear, consistent narratives for customers, partners, and investors
Build full-funnel content strategies to drive awareness and action
Design campaigns that activate your superfans
Elevate visibility through thought leadership and PR
Growth & Performance
The right message. The right metrics. The right results.
Design acquisition and retention strategies
Diagnose and optimise your full marketing funnel
Define KPIs that matter to leadership, investors, and the bottom line
Select and implement the right MarTech to scale efficiently
Revenue & Partnerships
Expand Reach. Drive Demand. Unlock Revenue.
Develop monetization and commercial strategies geared to long-term value
Identify and activate brand partnerships and co-marketing opportunities
Unlock new demand channels and scalable revenue models
Support M&A strategy, narratives, diligence, and integration
Investors & Leadership
Build confidence in every boardroom—and beyond. Show traction. Prove ROI.
Deliver board-ready dashboards and marketing ROI reporting
Craft investor communications that show momentum and inspire support
Prepare for next-round fundraising and diligence
PROCESS PREVIEW
A Framework Designed To Deliver Wins That Matter
1
Strategy that Leads
Build From Clarity, Not Guesswork
Driving value starts with discovering real insights. We don’t just draft marketing plans—we design adaptable strategies that grow with you. By fusing strategic clarity with creative firepower, we ensure marketing is intentional, measurable, and hits your most critical business goals.
WE HELP YOU
Clarify your goals, understand your customer, and analyze market forces
Define a marketing vision that drives sustainable growth
Uncover and activate your biggest growth levers
Fix funnel gaps and calibrate every stage of the customer journey
Brands That Connect
Outconnect, Don’t Outspend
A powerful brand isn’t a luxury; it’s your most underleveraged growth asset. We turn brands into destinations—places your customers actively seek out, not just stumble upon. When your brand fuels demand with purpose and resonance, growth becomes faster to win, cheaper to keep, and more sustainable. This is why we shape your brand into a true competitive advantage.
2
WE HELP YOU
Differentiate in a crowded, always-on marketplace
Bring your brand to life through experiences your audience can touch, feel, and share
Create loyalty and retention that paid ads can’t buy
Increase pricing power and valuation
3
Performance With Momentum
Cut The Noise. Amplify What Works.
Execution is where growth truly happens. Many teams burn time and budget chasing the wrong wins, mistaking tactics for traction. Growth isn’t clicks, luck, or hacks—it’s a system with momentum, fueled by the right metrics, precise action, and brand moments that are impossible to ignore.
WE HELP YOU
Prioritise initiatives for impact and ROI aligned to business goals
Identify the right markets, messages, channels, and marketing mix for growth
Utilise a precise mix of data, creative, and timing to build traction with customers
Launch, optimise, and scale impactful initiatives in partnership with your team
Create a feedback loop of data and insights that informs strategy
RESULTS YOU CAN BUILD ON
INVESTOR ALIGNMENT
Hit milestones that move valuation
LEAN, HIGH-IMPACT PROGRAMS
Grow without draining runway
MARKETING THAT WORKS HARD
Turn spend into sustainable revenue
INTEGRATED BRAND & PERFORMANCE
Win market share and loyalty
A GROWTH STORY THAT MOTIVATES
Rally your team and investors
ABOUT
Strategic Marketing
When Growth Matters Most
Scaling a venture-backed business takes more than hustle—it demands a strategic partner who can match your speed and deliver with precision.
Decode180 turns high-level strategy into execution. With C-level leadership experience across high-growth startups and global enterprises, we know what it takes to scale smart, operate lean, and deliver results that meet investor expectations.
UNCOVER
PRIORITISE
ACT
Elizabeth is a commercially driven C-suite leader who helps companies grow with focus and flexibility. She brings deep expertise in business strategy, marketing, and executive leadership—working hands-on with teams to move swiftly through change and make smart decisions that deliver results.
Elizabeth Carter, Principle
She’s worked for both fast-moving startups and global brands to sharpen positioning, unlock new revenue, and build lasting brand equity. As CMO of XLMedia, she drove go-to-market strategy and strengthened the company’s market presence to meet investor goals. In previous senior roles at MTV, CNN, Culture Trip, and Viacom, she turned strategy into impact across global markets.
BRANDS WE'VE WORKED
FOR & WITH INCLUDE
