Have Questions?

Let's Decode

Choosing the right partner matters.

This FAQ covers the questions founders, investors, and business leaders ask about how Decode180 works—and what makes the model different.

What makes Decode180 different from a traditional marketing agency?

Decode180 isn't an agency. There are no account managers, no layers, and no briefing chains. You get direct access to CMO-level thinking and hands-on execution, designed for investor-backed growth, with every decision aligned to the metrics that matter: revenue traction, audience scale, and valuation.

What stage companies does Decode180 work with?

Growth-stage, founder-led, and owner-managed businesses preparing for their next phase of scale. Whether that's raising capital, entering new markets, or building the commercial foundations for expansion, the work is shaped around where the business is and where it needs to go.

VENTURE-BACKED STARTUPS

SCALE-UPS

PRIVATE EQUITY–FUNDED BUSINESSES

SMALL & FAMILY-OWNED BUSINESSES

What does working with Decode180 actually look like?

Every engagement begins with the Decode review: a structured CMO-level diagnostic that produces a clear current-state assessment of what's working, what's broken, and what's missing. This includes an internal audit of team, process, tools, and performance alongside an external read of market position, competitors, and customers.

The output is a standalone strategic deliverable. For most clients it becomes the foundation for prioritisation, direction, and execution.

From there, the work is embedded and hands-on—working directly with the founding team, attending leadership or board meetings, managing specialist partners, and staying close to execution. The model is built to integrate with your team, not sit above it.

What changes when marketing becomes more structured with Decode180?

Most marketing operates reactively: activity-led, channel-driven, focused on output rather than outcomes. Working with Decode180 changes that.

Decisions become more deliberate, spend aligns to commercial priorities, and execution organises around what actually moves the business forward. Less activity for its own sake. More decisions that materially matter.

Can Decode180 work within our existing budget and team structure?

Yes. The model is intentionally lean and flexible. Whether that's a strategic sprint, a go-to-market launch, or a longer-term fractional CMO partnership, execution is calibrated to your timeline, team, and funding stage. Retainer and project-based arrangements are both available depending on scope.

What kind of results can be expected from working with Decode180?

Engagements are driven by measurable commercial outcomes: audience growth, pipeline velocity, revenue milestones, and investor-facing progress. The standard is impact, not activity.

Where is Decode180 located?

London, working with clients globally.