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About
Strategic Marketing When Growth Matters Most
Scaling a venture-backed business takes more than hustle—it demands a strategic partner who can bridge the gap between boardroom expectations and market execution.
Decode180 helps companies stay lean, scale smart, and meet investor expectations through a unified system that connects strategy, brand, and growth. The process is simple: Decode what's broken. Decide what matters. Deploy with discipline.
When you work with Decode180, you work directly with Elizabeth Carter to deliver at the level your board expects. This partnership provides hands-on leadership, access to a curated network of senior specialists, and a structured system designed to maximise your marketing investment.
DECODE
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DEPLOY
EXPERIENCE
Elizabeth Carter, Principal
Decode180 was built on a simple insight: most marketing problems are strategy problems in disguise.
After two decades in high-growth environments, I've seen what drives traction and what quietly erodes it: fragmented strategy, brand treated as a cost centre, budgets spent in silos, and growth disconnected from revenue.
Decode180 brings these elements back together through a disciplined approach where strategy guides action, brand powers demand, and execution drives results without wasting capital.
— Elizabeth Carter, Principal
A commercially driven C-suite leader, Elizabeth helps companies grow with focus and flexibility. She brings deep expertise in business strategy, marketing, and executive leadership, working hands-on with teams to move swiftly through change and make smart, results-driven decisions.
She has led both fast-moving startups and global brands to sharpen positioning, unlock new revenue, and build lasting brand equity. Her leadership roles at XLMedia, MTV, CNN, Culture Trip, and Viacom bring a balance of commercial rigour and creative clarity to scaling environments.
