ABOUT
Strategic Marketing
When Growth Matters Most
​Scaling a venture-backed business takes more than hustle—it demands a strategic partner who can match your speed and deliver with precision.
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Decode180 translates high-level strategy into real-world execution that drives measurable growth. With C-level leadership experience across high-growth startups and global enterprises, we understand what it takes to scale fast, operate lean, and deliver results that meet investor expectations.
Elizabeth Carter, Principle
Elizabeth is a commercially driven C-suite leader who helps companies grow with focus and flexibility. She brings deep expertise in business strategy, marketing, and executive leadership—working hands-on with teams to move swiftly through change and make smart decisions that deliver real results.
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She’s worked with both fast-moving startups and global brands, helping sharpen market positioning, unlock new revenue streams, and build lasting brand equity. As CMO of XLMedia, she drove go-to-market strategy and strengthened the company’s market presence to meet investor goals. Earlier in her career, she held senior roles at MTV, CNN, Culture Trip, and Viacom—turning strategy into impact across global markets.
Network Partners
Decode180 maintains a curated network of specialised marketing experts across disciplines—from performance marketers to creative directors—allowing us to assemble the perfect team for each client's unique needs.
Designed Lean. Built For Results.
Decode180 Builds Value
1. STRATEGY
Drives Action
2. BRAND
Builds Traction
3. PERFORMANCE
Amplifies Impact
Real Growth Comes From BALANCE
WHY WE EXIST
Less Burn—More Return
It's not a marketing issue. It's a strategic blind spot.
Most Series A–C companies don’t fail because of a weak product. They fail because they misread the market, overspend on acquisition, or underinvest in brand.
In the rush to scale, growth becomes reactive. Marketing splinters into disconnected brand and performance silos and strategy becomes an afterthought. This disconnect doesn't just waste spend—it undermines capital efficiency and long-term value.
That's why Decode180 exists.
Marketing should do more than spend capital, it should grow it. We bring strategy, brand, and performance into alignment from day one, so every marketing dollar does more than convert. It compounds.
Companies that strike the right balance early don't just survive—they own the future.
WHY WE EXIST
Less Burn—More Return
It's not a marketing issue. It's a strategic blind spot.
Most Series A–C companies don’t fail because of a weak product. They fail because they misread the market, overspend on acquisition, or underinvest in brand.
In the rush to scale, growth becomes reactive. Marketing splinters into disconnected brand and performance silos and strategy becomes an afterthought. This disconnect doesn't just waste spend—it undermines capital efficiency and long-term value.
That's why Decode180 exists.
Marketing should do more than spend capital, it should grow it. We bring strategy, brand, and performance into alignment from day one, so every marketing dollar does more than convert. It compounds.
Companies that strike the right balance early don't just survive—they own the future.
BRANDS WE'VE WORKED FOR/WITH INCLUDE
BRANDS WE'VE WORKED FOR/WITH INCLUDE
BRANDS WE'VE WORKED FOR/WITH INCLUDE
ABOUT
Strategic Marketing
When Growth Matters Most
​Scaling a venture-backed business takes more than hustle—it demands a strategic partner who can match your speed and deliver with precision.​
UNCOVER
PRIORITISE
ACT
​Decode180 turns high-level strategy into execution. With C-level leadership experience across high-growth startups and global enterprises, we know what it takes to scale smart, operate lean, and deliver results that meet investor expectations.
Elizabeth is a commercially driven C-suite leader who helps companies grow with focus and flexibility. She brings deep expertise in business strategy, marketing, and executive leadership—working hands-on with teams to move swiftly through change and make smart decisions that deliver results.​
She’s worked for both fast-moving startups and global brands to sharpen positioning, unlock new revenue, and build lasting brand equity. As CMO of XLMedia, she drove go-to-market strategy and strengthened the company’s market presence to meet investor goals. In previous senior roles at MTV, CNN, Culture Trip, and Viacom, she turned strategy into impact across global markets.